The Respect the Reef project—Protecting Coral Reefs

Buy any product on and we will donate 10% of every online sale to support coral reef ecology.*

The Respect the Reef project was started by Ric Dilz to help create awareness about our oceans’ coral reefs. Ocean reefs are vital to the survival of so many plant and animal life and impact humans in countless ways. Over 500 million people are affected either directly or indirectly by the coral reefs. It is critical that we start reversing damage done by human activity, or our reefs may never recover.

Respect the Reef project helps raise funds through product sales as well as donations from patrons for reef research and education. We  select organizations or people we feel can help spread our sustainable and responsible message effectively. We are at the beginning stages of this project and our web site will give more information on who we are donating to and how to donate directly to organizations that share our mission.

“If you care for the ocean, the ocean will care for you.” —Hawaiian Belief

* For wholesale orders a minimum of 3% is donated. (Wholesale orders are sold at bulk pricing to retail stores, so the margins are different)

We take our responsibility of being a good steward of the earth very seriously. Not only through environmental practices but through the many charities we support that help the less fortunate. Below is a letter from Bridget our recycling partner.

” [Respect the Reef] has been providing a complete recycling program for their staff for over 15 straight years. They understand how important it is to manage waste and keep as much out of the landfill as possible. It has been a joy to work with them and help them set a good example to not only their employees, but to the other businesses around them in Boulder. We live in a ‘green bubble’ these days—everyone is trying to say how green they are. Rein Designs/JIbber Jabbers isn’t new to green. They have had a green heart for a very long time. We hope if you are looking to support a company does the right things, you’ll pay attention to them!!”

Bridget Johnson-Green Girl Recycling